Afghanistan cricketer Rashid Khan named brand ambassador for SportsBaazi

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SportsBaazi has named Rashid Khan, an Afghanistan cricketer, as its brand ambassador. The decision to bring in Rashid Khan aligns with SportsBaazi’s new brand identity to offer exciting new formats and user experiences. According to the sports gaming company, Rashid’s popularity and connection with the Indian audience will help highlight SportsBaazi’s primary communication theme, ‘LIVE Mein Hai Vibe.’ They believe that Rashid’s presence in various cricket leagues and his year-round display of skills for Afghanistan’s National Cricket team will align seamlessly with the brand’s pursuit for someone who exudes ‘LIVE’ spirit and is passionate about the game all the time.

Rashid Khan expressed his excitement about the partnership, stating, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”

Mr. Puneet Dua, CMO and Co-Founder of SportsBaazi, welcomed Rashid Khan, saying, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”

Rashid Khan experienced a surge in popularity after Afghanistan’s impressive performance in the ICC ODI World Cup 2023, marking their best campaign yet, showcasing Rashid’s impact on the team. With 72% of his 8.7 million social media followers being Indians, Rashid’s fan connection is undeniable. Simultaneously, SportsBaazi launched a ‘Watch and Play’ concept, inviting fans to participate actively in live skill games while watching their favorite sports. This immersive experience brings fans closer to live events, prompting them to test their knowledge of the sport and player dynamics.